P&O Cruises Peninsular Club – P&O Announces new Loyalty Club

Feb 28, 2011 4 Comments by

P&O cruises have announced a new Loyalty Club, now called Peninsular club. Benefits will start on cruises departing from April 2012, which go onsale in spring 2011, and it will replace the current Portunus club. New Benefits ashore and onboard have been introduced.

P&O Cruises is to introduce a new loyalty scheme, the P&O Cruises Peninsular Club from April 2012, which will replace its current scheme, The Portunus Club. The new club will have six tiers and significant new benefits. The decision was taken to replace The Portunus Club having received feedback from passengers.

P&O Cruises managing director, Carol Marlow said: “Since its creation The Portunus Club has seen both the numbers of members within the scheme, and the average number of points held per member, increase significantly. The review of the existing scheme and introduction of the P&O Cruises Peninsular Club has been shaped by our customers’ experiences and their comments which demanded a more exclusive club, so we have kept the popular elements from The Portunus Club, and added new ideas, many of which came from our passengers.”

The previous scheme had three “tiers” ruby, sapphire and gold categories, the new Peninsular Club will have six distinct tiers, Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian.

The new club and tier names endorse the brand’s heritage and its world-wide footprint. The Peninsular Steam Navigation Company was founded in 1837 from which P&O Cruises can trace its roots. The tier names come from oceans and seas of the world – all sailed countless times by P&O Cruises ships. These are arranged in order of size with the smallest in the club being Ligurian. This tier is reserved exclusively for P&O Cruises most loyal and frequent cruisers.

The wide range of benefits of the club include an on board discount ranging from 5 -10%, a complimentary celebratory drink as the ship sets sail, a pressing service and discounted laundry as well as early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.

During the next year, passengers will continue to earn ten points for every night spent on board any of the P&O Cruises ships and these will contribute towards their tier status in April 2012 when the total points will be transferred over to the new P&O Cruises Peninsular Club.

In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent over 80 nights on board any P&O Cruises ship within the three years prior to the start of their cruise.

Carol continued “The top two tiers offer benefits only open to an exclusive group of our most loyal and regular passengers, and membership will only be granted on a cruise by cruise basis. This is a new loyalty club for a new era of cruising.”

Details of the new scheme as follows:

Ruby, Sapphire and Gold Portunus will be replaced by the new loyalty scheme from April 2012 with the new tiers named after Oceans

Pacific requires 150 – 500 points

Atlantic requires 501 – 1000 points

Mediterranean requires 1001 – 2000 points

Caribbean requires 2001+ points

Baltic is a rolling tier and must have 2501 points to qualify plus at least 80 nights spent onboard in the last 3 years prior to the next cruise

Ligurian is a rolling tier and must have 2501 points to qualify plus at least 201 or more nights spent onboard in the last 3 years prior to the next cruise

Benefits Ashore

Pacific

  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members
  • Atlantic
  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members
  • 10 discount on Travel insurance with P&O Cruises insurance provider
  • Priority Booking – Opportunity to book cruises for new programme before general release
  • Priority to book and pay for charter flight seats 2 days ahead of general release

Mediterranean

  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members

Caribbean

  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members
  • 10 discount on Travel insurance with P&O Cruises insurance provider
  • Priority Booking – Opportunity to book cruises for new programme before general release

Baltic

  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members
  • 10 discount on Travel insurance with P&O Cruises insurance provider
  • Priority Booking – Opportunity to book cruises for new programme before general release

Ligurian

  • Complimentary Membership after 15nts spent onboard
  • Magazine
  • Telephone hotline
  • Access to Club online
  • Member cruises – cruises specifically selected and discounted for members
  • 10 discount on Travel insurance with P&O Cruises insurance provider
  • Priority Booking – Opportunity to book cruises for new programme before general release
  • Priority to book and pay for charter flight seats 2 days ahead of general release

 

Benefits onboard

Pacific

  • Onboard spend discount 5%
  • Loyalty Manager

Atlantic

  • Onboard spend discount 7.5%
  • Loyalty Manager
  • Lapel Pin
  • Invitation for sailaway glass of champagne or Elderflower drink

Mediterranean

  • Onboard spend discount 8.5%
  • Loyalty Manager
  • Lapel Pin
  • Invitation for sailaway glass of champagne or elderflower drink
  • Cocktail party on cruises of 8 nights or more
  • P&O Cruises branded slippers, bagged to take home.

Caribbean

  • Onboard spend discount 10%
  • Loyalty Manager
  • Lapel Pin
  • Invitation for sailaway glass of champagne or elderflower drink
  • Cocktail party on cruises of 8 nights or more
  • P&O Cruises branded slippers, bagged to take home.
  • Officer hosted event on cruise of 8 nights or more
  • Complimentary half bottle of champagne per cabin on 2nd formal night
  • Priority booking for select dining venues taken in embarkation lounge onboard
  • Dedicated check in at Southampton
  • Priority embarkation in Southampton
  • Embarkation lounge onboard for Southampton departures

Baltic

  • Onboard spend discount 10%
  • Loyalty Manager
  • Lapel Pin
  • Invitation for sailaway glass of champagne or elderflower drink
  • Cocktail party on cruises of 8 nights or more
  • P&O Cruises branded slippers, bagged to take home.
  • ‘Exclusive’ Officer hosted event on cruise of 8 nights or more
  • Complimentary half bottle of champagne per cabin on 2nd formal night
  • 50% discount on machine washable laundry
  • Priority booking for select dining venues taken in embarkation lounge onboard
  • Dedicated checkin at Southampton
  • Priority embarkation at Southampton
  • Embarkation lounge onboard for Southampton departures
  • Select your time of disembarkation for Southampton cruises
  • Seperate dismbarkation baggage collection area

Ligurian

  • Onboard spend discount 10%
  • Loyalty Manager
  • Lapel Pin
  • Invitation for sailaway glass of champagne or elderflower drink
  • Cocktail party on cruises of 8 nights or more
  • P&O Cruises branded slippers, bagged to take home.
  • ‘Exclusive’ Officer hosted event on cruise of 8 nights or more
  • Complimentary half bottle of champagne per cabin on 2nd formal night
  • 50% discount on machine washable laundry
  • Free pressing service, back in time for first formal night
  • Priority booking for select dining venues taken in embarkation lounge onboard
  • Recognition of most travelled passengengers whilst onboard 
  • Dedicated check in at Southampton
  • Early embarkation at Southampton
  • Embarkation lounge onboard for Southampton departures
  • Select your time of disembarkation for Southampton cruises
  • Seperate disembarkation baggage collection area
  • Priority cabin access for Southampton departures
  • Baggage collected on day of disembarkation in southampton at 6.30am
  • Hospitality area in cruise terminal at Southampton

 

All the existing Portunus Club benefits and the club terms and conditions will remain in place until the specified dates per ship in April 2012.

Peninsular benefits apply on a ship by ship basis in 2012 as follows;

N208 Ventura – Western Med 14 nights 01 Apr – 15 Apr

E205 Oceana – Atlantic Islands 11 nights 04 Apr – 15 Apr

D203 Adonia – Eastern Med 23 nights 09 Apr – 02 May

X202 Oriana – Central Med 16 nights 10 Apr -26 Apr

R202 Aurora – Caribbean Ex UK 21 nights 12 Apr – 03 May

A208 Azura – Western Med 14 nights 15 Apr – 29 Apr

J202 Arcadia – Atlantic Islands 13 nights 27 Apr – 10 May

Gold tier members who have 1500-1999 points in April 2012 will get an automatic promotion into the Caribbean tier.

P&O Cruises will inform all current Portunus members of the above details with a personal mailing explaining the changes.

CLICK here to view Peninsular Club Booklet

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4 Responses to “P&O Cruises Peninsular Club – P&O Announces new Loyalty Club”

  1. Mr T.J.Price. says:

    Well done for giving out the details of the new Peninsular Club.
    Have not as yet recieved any details of the new Club.At present we are gold with 2240 points and have a 26 night cruise booked for september,it will be of interest to see if we move up to Baltic or stay the same

  2. glenn,glenn says:

    Well i have informed them not to bother sending me a brochure again as i will not be cruising with p&o again,we being Sapphire at the moment have been the most disrespected of all tiers ,no party,no extra points,oh yes er we got a LAPEL PIN to show others that we are “unclean” and are very kind hearted souls as we are giving 500 points to those with only 1501 points and above,
    So we would have booked again onboard in September but now its just Goodbye P&O,loyalty ! what loyalty ?

  3. Gerald Cope says:

    A very clear and informative list of the benefits which i was unable to get from P&O.

    Well done Jane and thank you.

    Have bookmarked your site, who knows what the future holds…

    CruiseNut

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